Doug expressed interest, but only if a shark agreed to be the face of the brand. That's when Cuban jumped in, asking if they'd give up a 20% equity stake. "I'm concerned about that … You desperately need Lori for your rebrand." And I think there's going to be a backlash against that," Nelson said. "The calories so emblazoned on this package … millennials and Gen Z, they consider this toxic diet culture. ![]() O'Leary also made an offer: $500,000 as venture debt for a 12% equity stake.ĭaymond John and Nelson declined to make a deal. Greiner offered $250,000, along with a $250,000 loan at 6% interest, for a 20% stake in the company, promising to help redesign their packaging. "When you think about the credibility of who we are and what we've done with Halo Top," the valuation is accurate, Doug rebutted. The problem, on top of the confusing branding, was that Gatsby didn't have free cashflow at the time of filming, and the company lost $3.5 million in 2022, making sharks like Kevin O'Leary question their $10 million valuation. ![]() "I was thinking that this was, somehow, liquor flavored chocolate."ĭoug and Ryan requested $500,000 in exchange for 5% of their company and help building national awareness to match their national distribution. "I knew it was a chocolate bar, but beyond that, I didn't really know what it was," Greiner said.
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